GUINNESS Ghana Breweries Ltd (GGBL), a subsidiary of Diageo, the world’s premium drinks producer, at the weekend, launched the new BAILEYS bottle at a BAILEYS VIP event at the Movenpick Ambassador Hotel in Accra.
The new, sleek bottle has been heightened and the shoulders lifted, for a more elegant and striking profile. The iconic ‘Double B’ logo has been given greater prominence, creating a more impressive and stylish bottle. Altogether, these elements embody the brand’s positioning and ‘Cream With Spirit’ marketing campaign.
Its unique combination of the best Irish cream, Irish whisky and Ghanaian Cocoa makes BAILEYS Original Irish Cream the perfect blend of soft and strong, delicate and powerful - qualities reflected in the multifaceted nature of modern women.
BAILEYS, the world’s first and the number one cream liqueur, has won more medals than any of its competitors in the prestigious San Francisco world spirits awards. The new design evokes the brand’s modern, feminine sense of style and celebrates the spirit of modern womanhood.
Shirley Frimpong Manso of the Film production fame and Constance Swanikei were awarded Baileys Inspirational Ladies. They took home some free bottles of Baileys.
Agnes Essah, Marketing Director, GGBL said, “our new bottle is both modern and stylish, with a greater sense of femininity. BAILEYS is a brand that appeals specifically and uniquely to women and through this new bottle we embrace and celebrate that timeless appeal in a fresh and contemporary way.”
It was amazing at the weekend to see the imposing Accra Mall swathed in a vista of shopping splendour on that special, warm morning for the fortunate ladies who were caught in the mix of BAILEYS Style Day with the objective of inspiring and celebrating women in Ghana.
The day was such that any first-time visitor to the Accra Mall could be forgiven for thinking that it was a BAILEYS Mall, and to others, Christmas appeared to have arrived quite early. Ladies who patronised the mall on Saturday had a treat of their life time with free facial make-ups and were greeted with a glass of BAILEYS.