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Hollard, Melcom extends partnership to improve insurance accessibility

BY: Maclean Kwofi
Hollard
Patience Akyianu, Group CEO, Hollard Ghana

In an effort to help improve insurance penetration in the country, an insurance firm, Hollard Ghana has announced an extension to its partnership deal with Melcom Limited.

Dubbed "Shop and Insure," the move will enable more Ghanaians to conveniently use digital means to access financial security on their purchases and lives.

The extension goes beyond the current in-store Hollard on-the-go booths in selected Melcom stores to e-commerce.

Innovative company

The Group Chief Executive Officer (CEO) of Hollard Ghana, Patience Akyianu, in an interview on the extension in Accra, said as an innovative company, Hollard sought ways to make insurance more accessible with the partnership.

“Consequently, with this move to e-commerce, we have elevated our pioneering partnership with Melcom by adding digital to the conventional brick and mortar store distribution channel.

“We are proud to acknowledge that this aligns with our purpose of courageously pursuing a better way to improve the lives of Ghanaians," she said.

Existing partnership

The existing partnership between the unconventional insurance group with subsidiaries Hollard Insurance and Hollard Life Assurance, and the retail giant, Melcom, enables customers who enter selected Melcom stores to sign up for insurance on their appliances, electronics, and families while they shop.

With this e-commerce addition, customers can also navigate Melcom’s online shopping portal to access Hollard's general and life insurance products.

“Our goal at Melcom is to be a one-stop-shop for all our customers. Recently, there has been a surge in e-commerce since the outbreak of the COVID-19 pandemic. As a forward-thinking company, it is only prudent to add insurance to the variety of products available in our online shop.

“Customers can now log on to the internet to enquire about the unique insurance products as they shop for their groceries and home essentials online. We believe it will deepen our partnership with Hollard while increasing insurance penetration in the country.”