Hollard Insurance, two-time CIMG Insurance Company of the Year
Hollard Insurance, a subsidiary of the Insurance Group, was for the second time adjudged, the Insurance Company (General) of the Year at the prestigious Chartered Institute of Marketing Ghana (CIMG) awards last weekend at the plush Labadi Beach Hotel.
The annual national marketing performance awards was held on the theme: ‘Repositioning Ghana to leverage AfCFTA for economic development’ and it sought to honour individuals and organisations (both private and public) who had performed outstandingly within the year of review.
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Strategic marketing
Once again, Hollard Insurance was recognised for its excellence in strategic marketing, from market insights through the effective formulation of marketing mix programmes to create value for the market and thereby delivering excellent results that set Hollard apart as a corporate achiever for the year 2020.
Managing Director for Hollard Insurance, Mr Daniel Boi Addo, expressed the company’s gratitude to the council of CIMG for the recognition.
“We are elated by the honour done us on the august occasion of the institute’s 40th anniversary. We are proud that our efforts to enable more people to create and secure a better future are being recognised. Marketing remains a major component in achieving a financially inclusive society.
As a vibrant brand, we shall continue to drive innovative insurance solutions that truly serve the needs of Ghanaians.
We dedicate the award to Hollardites, our customers, partners and stakeholders for journeying with us to become the country’s favourite insurer", he said.
Innovation
For her part, Group Head of Marketing and Corporate Affairs, Hollard Ghana, Ms Cynthia Ofori-Dwumfuo, added: “To be acknowledged by this prestigious institute two conservative times means we are doing something right.
We have been intentional about our purpose and how we market our innovative products, taking into consideration the marketing mix during product development.
We pledge our efforts to deepen insurance penetration in the country through unconventional partnerships while leveraging on technology to provide a hassle- free way to access insurance”.
About Hollard Insurance
Hollard Insurance is a subsidiary of the insurance group, Hollard Ghana, which combines its deep local knowledge of the market with the world-class expertise of an international insurance brand.
With feet firmly planted on Ghanaian soil but headquartered in South Africa, Hollard delivers innovative insurance solutions customised to the unique risks Ghanaians face.
Hollard was previously Metropolitan Insurance which operated in Ghana for over 25 years.
Hollard Insurance offers various non-life products including travel, motor, personal, accident, home insurance and more.
Beyond various nationwide office branches and Hollard 2U franchise shops, Ghanaians can find Hollard at Shell Filling Stations Welcome Shops, Melcom Stores and online at www.hollard.com.gh and www.jumia.com.gh for all their insurance needs.