Glovo launches programme to help small businesses
Rodrigo Alier — Executive Director, Partners & Brands at Glovo

Glovo launches programme to help small businesses

With inflation and rising utility prices putting pressure on both disposable consumer income and business margins, Glovo has launched a new programme for small and medium-sized businesses in the retail and restaurant industries.

Known as Glovo Local, the new App is designed to enable them to digitise their products and services in order to boost their growth.

Launching in all 25 markets in which Glovo operates, Glovo Local is the first such programme in Europe, Africa, and Asia that provides a consolidated portfolio of services and solutions for small and medium-sized businesses, specific to their needs.

A release issued in Accra said; “Services available to them include digital and operational solutions for their own channels and stores; dedicated tools to help them manage their operations at point of sale (from data insights to providing supply chain solutions), and grow their businesses with marketing and advertising capabilities to help them reach new customers and increase their visibility.”

It said all of these are embedded in an ecosystem of learning and development opportunities with dedicated tutorials and support within their digital journey.

Glovo Local, the release added, is an all-in-one hub where local businesses can pick and choose solutions based on their needs and wants through a single site.

Commenting on the new app, Rodrigo Alier, Executive Director, Partners & Brands at Glovo, said “only 20 per cent of merchants globally conduct their business online—highlighting the urgent need for more to find routes to digitisation.

“More than 100,000 of the businesses we work with globally are small local businesses, and the cost-of-living crisis is weighing heavily on them.

He said the company aims to have more than 250,000 small local businesses online by the end of 2023.

“We acknowledge the role we play in helping those businesses thrive, and with Glovo Local we put them front and centre of our strategy, doubling down on our tech and operational efforts to bring them more and better solutions to boost their businesses.

Using the tools Glovo Local provides, we can help them reach more customers, accelerating their way to growth and sustainable profitability. This is how we pave the way for businesses to grow and boost local economies,” he stated.

He said research recently conducted in nine counties indicated that small and medium-sized businesses in the retail and restaurant industries were collectively expecting a tough time ahead.

He noted that every second, business sees itself unprepared for the future.

“The launch of Glovo Local coincides with research commissioned by Glovo in nine markets.

He said many restaurants, retailers, and grocery businesses surveyed across Europe and Africa said that they scaled up their marketing and advertising efforts to combat lower consumer demand, but often lack the resources they needed to carry out broad marketing activities.

“Glovo Local opens up vital routes for businesses into growth, innovation and continued customer experience,” he said.


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