GLICO General rated Premier Brand
GLICO General Insurance Company, a leading non-life insurance company in the country, has been rated a Premier Brand by The Centre for Brand Analysis Ghana (TCBAG).
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The company attained the top position in the non-life insurance category, in a consumer survey conducted by the centre.
Consequently, GLICO General, has qualified for the Brand Excellence Award, which is conferred on the highest scoring brands voted by consumers and surveyed by TCBAG.
TCBAG is an independent group of branding, media and communication professionals that carry out extensive market surveys in identifying the strongest brands in the country and reward them for their excellence.
The high rating of GLICO General did not come as a surprise, in that, it was awarded the A-Rating by the Global Credit Rating Company (GCRC), a world-renowned organisation which rates insurance companies on the basis of their financial capabilities and underwriting skills.
Since its establishment in 2006, GLICO General has shown proven performances in the insurance industry, providing innovative products, services and marketing them professionally through easily accessible outlets nationwide.
It has also made a commitment to claim payments and in 2012, made total claim payments of GH¢4.14 million to clients.
The company will be awarded with a plaque as a “Premier Brand” in the TCBAG Awards scheduled for January 2014.
GLICO General is a member of GLICO Group and a leading insurer in Ghana’s insurance industry, providing innovative and quality non-life insurance products and services for insurable Ghanaians .
