Beko opens new showroom in Accra
• Etienne Ziadeh (left), Sales Manager, Beko/Saya Electronic, and Raymond Andrews, National Sales Manager, viewing some of the appliances in the showroom

Beko opens new showroom in Accra

Forewin Ghana Limited, a distribution and marketing company, has opened a new Beko Showroom at Circle, near the old OA Transport station, in Accra.


It forms part of the company’s commitment to meet the needs of customers and provide a one-stop-shop where customers would have the ease of shopping for their home appliances without having to struggle through the busy streets to shop.

It has a larger space where customers can expect to find a wide range of products such as freezers, refrigerators, air-conditioners, washing machines, gas cookers, ovens, dishwashers, among others.

Beko, an esteemed international brand widely recognised in Europe and across Africa, is complemented by Saya, a value-driven brand offering affordable and quality assurance with all products backed by warranty.

Speaking to the media, the Sales Manager of Beko and Saya Electronics, Etienne Ziadeh, highlighted the company's 35-year presence in Ghana, serving as the exclusive distributor of Beko for nearly 15 years. 

He emphasised Saya's three-year journey under the parent company, with plans to encompass a full range of appliances by the end of the year.


He said the company was committed to providing diverse product offerings catering to various price points, with Saya positioned to offer affordability while maintaining trusted quality and comprehensive warranty coverage.

Forewin Ghana Limited presently operates two showrooms in Accra, with intentions to expand its footprint across the capital. 

Under the Saya brand, he said the company was rapidly gaining an appreciable share of the market, especially in air-conditioners and advancing fridges and freezers designed to meet customer needs and positively impact the market.

While acknowledging Beko's longstanding presence in Ghana, Mr Ziadeh acknowledged the challenges posed by fluctuating sales, reaffirming the company's dedication to customer satisfaction through superior product quality, competitive pricing and responsive warranty services staffed by highly trained professionals.

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