Anita Akua Akuffo named Hollantex brand ambassador

Leading African wax fabric brand, Hollantex, has unveiled Ghanaian media and entertainment icon Anita Akua Akuffo as its newest brand ambassador.

The celebrated personality joins an elite lineup of African stars, including Josey, Viviane Chidid, Mariam Bah, Rebo Tchulo, and Santrinos, further strengthening Hollantex’s reputation as a champion of African fashion, culture, and heritage.

This partnership reflects Hollantex’s mission to celebrate African identity, blending tradition and modern style through its vibrant, high-quality wax fabrics.

Perfect fit for African heritage and style

Anita Akua Akuffo, a renowned journalist and TV3 presenter, expressed her enthusiasm about the collaboration. Named among the 100 Most Influential Young Africans by the Pan African Youth Foundation (2023-2024), Anita is recognised for her role in promoting fashion and culture.

“As a fashion and culture enthusiast, I see this as an opportunity to promote a brand that resonates with my values. I have a deep love for African fashion and culture, which aligns perfectly with Hollantex’s mission to celebrate and promote African heritage through its wax fabrics.”

She added: “Hollantex is more than just a brand; it’s a celebration of who we are as Africans. I’m thrilled to join this incredible family of ambassadors and to inspire others to embrace the beauty of African wax prints.”

Hollantex’s commitment to African fashion

Hollantex has long been a symbol of African heritage, offering wax fabrics that blend traditional patterns with modern designs. The addition of Anita Akua Akuffo to its ambassadorial team marks a significant step in its mission to inspire Africans to embrace their cultural identity through fashion.

The representative from Hollantex highlighted the importance of this collaboration: “We are delighted to welcome Anita Akua Akuffo to the Hollantex family. Her passion for African culture, coupled with her remarkable influence, aligns perfectly with our vision to empower people through fashion. Together, this star-studded lineup represents the diversity, creativity, and excellence of African culture, making Hollantex a true ambassador of African fashion on the global stage.”

A new era of fashion and culture

The partnership will kick off with a series of campaigns, events, and collaborations, including runway shows and community initiatives, where Anita Akua Akuffo will play a pivotal role in promoting Hollantex’s vibrant wax fabrics.

With this partnership, Hollantex continues to celebrate African heritage, reinforcing its legacy as a brand that blends tradition with contemporary fashion innovation.