SIC Insurance to sponsor Nyemitei-SWAG Cup

BY: Maurice Quansah
• Acting Managing Director of SIC Insurance, Kwei Mensah Ashidam (2nd left), presenting the document to swag president Mr Kwabena Yeboah (2nd right). Looking on are other members of SWAG and SIC officials

The Sports Writers Association of Ghana (SWAG) has confirmed the return of the annual SWAG/H.P. Nyemitei Cup this month after its headline sponsor, SIC Insurance Company, fulfilled its pledge to ensure the revival of the prestigious competition.

Last Friday, SIC Insurance and SWAG signed a sponsorship agreement at a ceremony at the company’s head office (Nyemitei House) in Accra at which the acting Managing Director of SIC Insurance, Kwei Mensah Ashidam, announced that his outfit was determined to ensure not only a revival of the Nyemitei-SWAG Cup match to honour the late Henry Plange Nyemitei, but also use it as an opportunity to deepen its partnership with SWAG to help revive local football.


“As far as SIC Insurance is concerned, football is the food we eat, the water we drink and the bed we sleep on. It is our intention that the sport is developed to the highest order.

“We want to make sure the SWAG Cup comes off regularly just like in the years past, and we also want to enter other areas to promote the sport as a whole. We believe this will spark bigger things to come,” Mr Ashidam said.

SWAG president, Kwabena Yeboah, said he was highly elated that after negotiations SIC Insurance agreed and made good on their pledge to ensure the return of the prestigious cup match to honour Mr Nyemitei.

“I’m very happy this marriage between SWAG and SIC Insurance has been renewed and it is out hope it will last into the future as we honour H.P. Nyemitei, one of our most venerable patrons.” He announced that the H.P. Nyemitei-SWAG Cup match will come off in Kumasi on November 29.

The annual challenge cup match is played in honour of the late Nyemitei, a former patron of SWAG who was onetime Deputy Manageing Director of the then State Insurance Corporation (SIC Insurance).

Nicknamed ‘White-Haired Philosopher. During his heyday in football administration, the late Nyemitei succeeded the great Ohene Djan as the second chairman of the Ghana Football Association (GFA) in 1960 and 1966, and was also onetime chairman of Accra Hearts of Oak.

Over the last three decades, SIC Insurance has remained the headline sponsor of the annual event which was last played in 2009, which saw Kpando Heart of Lions defeating Kumasi Asante Kotoko to win the trophy.