Ghana Premier League giants Accra Hearts of Oak have unveiled their new brand identity ahead of their 107th-anniversary celebrations on November 11, 2018
"The new badge is an evolution of the existing mark paying careful attention to
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“That said, in order to thrive in this new digital era, we needed an identity that was cleaner, more dynamic and a symbol of the club’s future ambitions,” Chief Executive Officer Mark Noonan said of the new badge.
The club worked with UK-based teamup, a global leader in sports brand and consulting, on the new design.
Teamup has worked with sporting brands such as Arsenal, Celtic FC of Scotland, Tottenham Hotspur and Under Armour.
See the logo below;
Introducing our new badge and wordmark. Respecting our storied heritage but now we are ready to take on the digital world. pic.twitter.com/3U4rBrC49y— Phobians (@HeartsOfOakGH) November 6, 2018
Read the entire statement below;