First Capital Plus rescues Premier League with $10million sponsorship

BY: Kweku Zurek & Bernard Neequaye / Daily Graphic / Ghana

After four months without a title sponsor, the Ghana Football Association (GFA) Tuesday signed a five-year deal worth $10 million with First Capital Plus Bank for the sponsorship of the Premier League.

First Capital Plus Bank is  now the headline sponsor of the Premier League and the competition will now be known as the First Capital Plus Premier League.

The deal, which was officially launched at the bank’s head office on the Spintex road, runs till 2019. 

Mr John Kofi Mensah, CEO of First Capital Plus, said his outfit decided to share the bank’s  profit with Ghanaians through the sponsorship of football, which is the passion of the nation.

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 The deal will guarantee the GFA $2-million-a-year instalments, in which 25 per cent of the amount each will be paid in the first and second quarters of the year with the remaining 50 per cent  paid in the last quarter.

The GFA president, Kwesi Nyantakyi, thanked the bank saying “you came in at a very critical time... and the GFA will do everything to give you the exposure you deserve.”

The official logo for the First Capital Plus Premier League was unveiled and the bank showed its commitment by presenting a cheque for $500,000 for the first instalment.