Betway rolls out sports support programme for teams

BY: Bernard Neequaye
Betway presenting some equipment to the amputee team
Betway presenting some equipment to the amputee team

Betway Up, a community sports support programme, is set to kick off in February with the aim of uplifting sports teams in Ghana.

The ground-breaking initiative, being introduced by the leading sports betting company in Ghana, is part of the organisation’s quest to support the development of sports in the country.

The two-phased programme designed to uplift the skill set and logistics of participants will reach out to two groups of teams, comprising community teams across the country and top-tier teams in the country.


Beneficiaries of the programme will receive training in branding and social media leverage, sports ethics and integrity, intermediate and advanced coaching, talent ID, recruitment and scouting, medical and fitness training and public relations, among others.

The programme, according to Betway, would support teams with training equipment and items to aid operations in their respective establishments.

It will not be limited to soccer teams but will extensively include male and female teams in other sports disciplines.

Speaking to the media, the Country Manager – Marketing of Betway, Kwabena Oppong Nkrumah, said the initiative would support and uplift sports teams in Ghana.


“This programme, which is open to all teams with members above the age of 18, will focus on sharpening the skills and supporting sports teams across the country.

“We have a number of well-trained resource persons to offer training to the various teams. Organisations will also receive training equipment as a form of support,” he said.

The Betway Up programme kicks off with training support for amputee teams. They will receive medical and fitness training from experts as they prepare for the commencement of the new league.