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Japan Motors rallies support for Black Stars

BY: Abigail Bonsu


 Japan Motors Trading Co Ltd (JMTC) has upped its efforts at supporting the senior national team, the Black Stars, to annex the 2013 Orange Africa Cup of Nations (AFCON) slated for South Africa.

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The official Nissan dealer in the country has come up with an innovative platform to whip up support for the players ahead of the kick-off on Saturday, January 19.

As part of the platform, Japan Motors has made available at vantage locations branded Nissan Qashqai vehicles on which local football enthusiasts and fans have signed messages of support for the Black Stars.

The messages are written on huge white magnetic decals and panels stuck on the vehicles and they will be removed and sent to the team in South Africa before the kick-off of the tournament.

The vehicles are placed at locations such as the Nissan Showroom, Parliament House and other vantage points in Accra.

Already, Mr Kofi Humado, the outgoing Minister of Sports and Member of Parliament (MP) for Anlo, has signed on behalf of Parliament, while Mr Ransford Tetteh, the President of the Ghana Journalists Association (GJA), has done so on behalf of the inky fraternity.

Others are Mr. Salem Kalmoni, the Managing Director of Japan Motors, on behalf of the company’s management and staff; Isaac Aidoo for the Ghana Football Association (GFA); Nathaniel Attoh for sports journalists, Neil Armstrong Mortagbe, MD of OMP, among others.

Those who are unable to write their messages on the fan vehicles are not left out. Nissan and Japan Motors have set up a special ‘mobisite’ that fans can easily access on their mobile phones to send their personal messages of support. By logging on to afcon.nissan.co.za  and Japan Motors Nissan Ghana (Facebook), fans can be part of the Orange AFCON excitement, regardless of where they are in the world.

According to officials of Japan Motors, the platform forms part of a broader continental campaign by Nissan to engineer support for all participating teams in forthcoming tournaments, since Nissan is the exclusive automotive partner of the Orange AFCON 2013 and 2015.

 “As the official dealers of Nissan cars in Ghana, we feel very much obligated to use our outfit as the vehicle to send these messages by fans to the team in South Africa,” a source said.

“As part of the campaign, while the tournament is still running, each country’s messaged Qashqai will be displayed at the stadia where its team is playing,” it added.

That, it added, would also provide an appropriate avenue to advertise and market the new Qashqai vehicless.

 Nissan is also sponsoring the Olympics and Paralympics in Rio, Brazil, in 2016.