A cosmopolitan magazine, meant to educate, motivate and inform the public on the essence of communication, has been launched in Accra.
'Communicate', which is published by Strategic Communications Africa (Stratcomm Africa), is to promote the value of communication in professional and social interactions.
The magazine is also meant to help showcase the positive impact of communication on individuals, organisations, communities and nations.
Launching the magazine, the Managing Director of Airtel Ghana, Ms Lucy Quist, said the country had come a long way in the development of the media landscape.
According to her, the expansion of the media landscape, including the proliferation of social media, called for professionalism and circumspection in the management and dissemination of news.
She expressed the hope that the establishment of the magazine would offer a platform to people in the communication industry to share ideas on best practices.
“We need to become more familiar with the industry and ensure that we take advantage of what the industry has to offer,” Ms Quist added.
The Managing Director of Graphic Communications Group Limited (GCGL), Mr Kenneth Ashigbey, who reviewed the magazine, indicated that effective communication was key to the success of businesses and social life.
He said it also deepened the connection with people, improved teamwork, decision-making and problem-solving.
Mr Ashigbey further observed that effective communication involved the combination of verbal and non-verbal communication skills, adding that Stratcomm was marching into the modern age of communication.
The introduction of the magazine, he said, was in the right direction and noted that the style of writing and the topical nature of the articles in the magazine made its reading interesting.
According to him, the magazine had come to fill the void in the media milieu.
The Executive Director in charge of Domestic Banking at Ecobank Ghana, Mr George Mensah-Asante, said the bilateral relations between the two companies over the years had become stronger.
Mr Mensah-Asante said his outfit would continue to sponsor the magazine since knowledge sharing within the communication industry would enhance effective communication.
The Chief Executive Officer of Stratcomm Africa, Ms Esther Cobbah, said the lack of effective communication had resulted in a national turmoil.
She said the magazine offered a platform for the promotion of communication values among individuals and groups.
The magazine will be published thrice a year and will target both the young and old.