Standard Group of Kenya delegation visits Graphic

BY: Charles Andoh
Mr Kenneth Ashigbey (4th left), Managing Director, GCGL with the teams from Standard and Graphic. Picture: SAMUEL TEI ADANO.

The Managing Director of the Graphic Communications Group Limited (GCGL), Mr Kenneth Ashigbey, has advised the   African media to build relationships that would promote and enhance the image of the continent. That, he said, was the only way the media could contribute its quota towards promoting pan-Africanism.

Mr Ashigbey made the remarks when a delegation from the Standard Group, a media organisation in Kenya, paid a courtesy call on him at the head office of the company in Accra yesterday.

Led by Mr George Okoth, Head of Print Production of the Standard Group, the team was in the country to familiarise itself with the operations of the company.

 

During the two-day visit, the team was briefed on the operations of Graphic Packaging (G-Pak), a subsidiary of the GCGL, and discussed how to improve contents and sale of the various newspapers of the two companies.

Enhancing business in Africa

Mr Ashigbey also called for strong business relationships between the two companies, adding that “we must pool our resources and build stronger bonds through business operations.”

He said Graphic, as a company, was preparing itself to confront the challenges of the future in the media industry.

In view of that, he said the company would be launching its digital platform later this month, to be more relevant on the market and serve its customers better.

Sharing of contents

The Editor of the Daily Graphic, the flagship newspaper of the GCGL, Mr Ransford Tetteh, welcomed the idea of sharing contents between The Standard newspaper and Daily Graphic.

He said both newspapers could cooperate and publish information about their respective countries in their dailies. The Director of the G-Pak, Mr James Dadzie, also suggested that specific columns be designated in both newspapers to project issues on East and West Africa.

Commendation

Mr Salim Bwika, Commercial Manager of the Standard Group,  commended Graphic for its sterling performance in the newspaper industry on the continent over the years.

He also commended the company for the various initiatives, indicating that “it is good that the company is going digital. If you don’t do that, time will catch up with you.”

Other management members of the GCGL who were in the meeting were Mr Yaw Boadu-Ayeboafoh, Director of Newspapers; Mr John Tagoe, the Strategy Manager, and Mr Emmanuel Arthur, the Corporate Communications Coordinator.