Nestlé Ghana has launched the third edition of the NIDO Obaatanpa Mo Promo, introducing scholarships and an all-expenses-paid trip to São Tomé among more than GH¢2 million in cash and prizes for Ghanaian consumers.
The promotion is designed to thank consumers who have continued to choose NIDO as a trusted family milk brand, following strong participation in previous editions.
The company said the promotion forms part of its broader commitment to Ghanaian families by rewarding consumer loyalty, creating educational opportunities and bringing added value and excitement to households.
Gesture of appreciation
Speaking at the launch at the Bella Afrikana Beach in Accra on Saturday, August 15, Kwabena Adaakwa, Category Manager for Nutrition and Dairy Powders at Nestlé Ghana Ltd, said the promotion was designed as a gesture of appreciation to Ghanaian families who have remained loyal to NIDO over the years.
Last Saturday’s launch at the beach brought families together to wine, dine and enjoy the beautiful scenery. The event was enlivened by music and dancing, while participants also took part in a variety of fun games.
Mr Adaakwa explained that “Obaatanpa”, which represents a woman with a good heart, reflects the brand’s desire to support and reward families that have trusted NIDO as a partner in nourishing their children.
According to Mr Adaakwa, the latest edition goes beyond rewarding consumers by introducing scholarships to help ease the financial burden of parents and support the education of school-age children.
São Tomé trip
A major highlight of this year’s promotion is the introduction of an all-expenses-paid trip to São Tomé for the overall winner.
Mr Adaakwa said the first two editions gave winners opportunities to explore destinations within Ghana, but the third edition would take the reward to an international level.
"The island nation was selected for its scenic beaches, rich culture, tropical landscapes and unique attractions, including its location along the Equator."
He described São Tomé as a beautiful island destination and said the trip was intended to give the winner an opportunity to experience something different while rewarding their loyalty to NIDO.
"The choice of São Tomé reflects the spirit of the Obaatanpa Mo Promo by combining adventure, discovery and relaxation with a meaningful reward for loyal consumers."
How to participate
The promotion is focused on the NIDO 23-gram pack specifically marked as a promotional pack.
Consumers who purchase the promotional pack will find a code inside. To participate, they are required to dial 38011# and enter the code.
Consumers stand a chance to win an instant GH¢1 mobile money reward for every three entries made.
Mr Adaakwa explained that the promotion is open across all mobile networks and that NIDO will absorb the cost of sending the entries, meaning consumers will not be charged for the text messages.
Supporting children's development
He said the promotion also reinforces NIDO’s commitment to supporting the overall development of children rather than focusing solely on nutrition.
He stated that NIDO believes children should be supported to reach their full potential through both proper nutrition and education, making the introduction of scholarships an important addition to this year’s campaign.
He further highlighted the nutritional value of NIDO, particularly its iron and protein content, which he said supports the nutritional needs of school-age children.
The promotion, he added, would strengthen NIDO’s relationship with Ghanaian families while demonstrating the brand’s continued commitment to innovation and family wellbeing.
Call to consumers
Mr Adaakwa urged consumers to take advantage of the promotion by purchasing the specially marked 23-gram NIDO packs from shops and supermarkets.
He said more than GH¢2 million in cash and prizes would be available to winners and encouraged consumers to participate actively.
“Don’t sit at home. Keep running,” he said, urging consumers to look out for the promotional packs and enter for a chance to win.
