Melcom begins Made-in-Ghana Festival today
The Melcom Group of Companies would today launch the fourth in the series of Made-in-Ghana Festivals, an exercise designed to promote the open sale of made in Ghana products.
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More than 70 indigenous Ghanaian businesses and companies are expected to participate in this year’s event and is expected that about 600 brands would be exhibited at the Melcom Plus shop in Accra for a period of six weeks.
Made-in-Ghana is a development platform created by Melcom to showcase successful results of local manufacturers and also increase the capacity to produce more to meet just not the local market but also for export.
Objectives
According authorities at Melcom, the objectives of the Made-in-Ghana Festival are to reassure Ghanaians that Melcom bought a lot from local manufacturers who were able to meet standards of the Food and Drugs Authority, draw attention to indigenous product ranges by creating awareness.
The objectives, they added, were also to bring to bare a buyer/seller contact that enabled the sharing of product information (which was essential for product acceptance and usage) and also to enable manufacturers of products to get first hand information on their products from those who buy and use same.
The idea is to focus on manufacturing, the sale and promotion of locally-manufactured products by Ghanaian businesses and companies to help boost the economy.
Since 2013 when Melcom first initiated ‘Buy Made-In-Ghana campaign’ to boost local manufacturing and product sale to reduce foreign exchange expenditure on imports, the company has witnessed a steady rise in companies who have come on board and by so doing increased the number of locally made products on sale.
Companies
Thirty-five companies in 2013 displayed 250 products while in 2014, 55 companies came on board with the display of 600 products. 2015 saw 80 companies displaying more than 1,000 products.
Some of the companies were Nestle Ghana, Unilever, Coca Cola,Twellium, Kasapreko, GIHOC Distilleries, Wilmar, Voltic, Accra Brewery Ltd, Guinness Ghana Ltd and Fan Milk Limited.
Others are Frosty Bites, Promasidor, Evapak, Nkulenu Industries, Domod Aluminium, Ashfoam, Latex Foam, Qualiplast, Wienco, KGM Plastics, J.A Biney, Gandour Cosmetics and Delta Paper and Parry & Co.
The former Director of Communications of the Melcom Group of Companies, Mr Godwin Avenorgbo, had told the Daily Graphic that the fair offered opportunities to local companies to showcase their products, and added that the company had over the years been known for the sale and distribution of various kinds of products.
