Many made-in-Ghana products have been described as having the best quality that must be supported to be produced in large quantities for the local and export markets.
The Veteran Broadcaster and Communications Director of Melcom Group of Companies, Godwin Avenorgbo, who made this assertion, indicated that most of the products sold at Melcom were products made in Ghana but “when you see them, you will think they are imported”.
He said the local industries must back up and increase production for shops such as Melcom to buy more to meet the demands of the people.
Answering questions during a media interaction on whether or not made-in-Ghana products were well patronised, Mr Avenorgbo called on stakeholders to provide major support for local industries to enable them to produce more quality made-in-Ghana products that could compete in other parts of the world when exported.
The interaction was at the opening of the new Melcom East Legon branch in Accra.
“If you go through the shelves, you will see made in Ghana products. The branding is good, the quality is good, everything is attractive. The secret is this, the more local we buy, the less foreign exchange we spend and it will be in our interest,” the veteran broadcaster stated.
He indicated that there had been a remarkable transformation by Melcom this year, and that transformation was first made visible by the official launch of its new logo.
Mr Avenorgbo said since Black Friday had become a precursor to the Christmas season, Melcom management had taken steps to invest in bigger, better and more modern facilities to improve the shopping experience for customers.
“Now we are opening our doors to the mega three-storey Melcom Superstore in East Legon, Boundary Road, which is easily accessible from many parts of the city. This state of-the-art facility is a one-stop shop designed to serve all demographics of our clientele,” he stated.
Mr Avenorgbo said the superstore also had a Pizza Hut restaurant, the 10th location in Ghana, along with other exciting concepts such as a bar, a gym and a gourmet Lebanese restaurant.
The new branch, he said, also had in stock a great variety of fresh fruits and vegetables, a bakery, butchery and fishmonger with fresh seafood and a separate pork room to maintain the Halal status of the main butchery.
It also has an art kitchen, which would provide customers with meals of choice from Ghanaian, Lebanese, Indian, Continental and Japanese dishes.
He said there were varieties of products limitless for household needs, office, indoor and outdoor.
Melcom, the communications director said, had been expanding its services to less serviced areas by opening up facilities which offered wider and more congenial shopping spaces for the convenience of customers.
“In addition to Melcom East Legon which has just opened to the public and is receiving amazing patronage, we are opening a new Melcom branch in Takoradi next month and another one, which will be by far the most modern Melcom branch on the Spintex Road, The Melcom Mall,” he further said.