Campaign against drink driving launched
Guinness Ghana Breweries Ltd (GGBL) has launched a campaign as part of its plan to educate drivers on the dangers of drink driving.
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The campaign, dubbed Twa Kwano Mmom, is an integrated programme comprising education on the dangers of drink driving, a voluntary breathalyser testing process for drivers in the participating transport terminals to prevent and discourage drink driving and a scheme to reward drivers who behave responsibly and do not engage in drink driving.
Launching the campaign at the Kejetia transport terminal in Kumasi, Mr Richard Ahiagble, Corporate Sustainability and Responsibility Manager, GGBL, said the objective was to prevent and curb drink driving among commercial drivers across the major transport terminals during the Christmas and New Year period.
He said commercial drivers played a very important role in the lives of Ghanaians – transporting more than 70 per cent of the entire population every day.
“If we can empower them, through this programme, with the knowledge of the dangers of behaviours such as driving under the influence of alcohol, driving tired or when stressed, we will be making a profound contribution to ensuring safety on our roads every day,” he said.
He explained further that the campaign would be targeting 5,000 drivers who would be required, as part of their participation in the programme, to sign a pledge bond, committing not to engage in drink driving.
Mr Thomas Bismark Boakye, Ashanti Regional Manager of the National Road Safety Commission, who are partnering GGBL on the campaign, said the commission was proud to be an associate.
He urged drivers not to drive when stressed, tired or under the influence of drugs as the safety of their passengers and other road users are in their hands.
The campaign will be activated at eight transport terminals – Achimota, Kaneshie, Tudu, Ashaiman all in the Greater Accra Region, Asafo in the Ashanti Region and Kotokraba and Tantrie in the Central Region.
Since the launch of the campaign, last week, more than 1,000 drivers have signed up to participate and are currently breathalysed every time they exit from their transport terminals.