Fashion connoisseurs who converged on the Homowo Hall at the La Palm Royal Beach Hotel in Accra last Friday, June 6 to witness the launch of the GTP Nustyle Collection 2014 got more than they had expected as they were treated to an exciting package comprising music, catwalk show and poetry.
The show which was produced by Oxygen Plus, headed by Mrs Norkor Duah, saw the 10-piece all-male acappella group from Winneba, Akoo thrilling the audience to some gospel renditions accompanied by some well-choreographed movements to herald the grand outdooring of the new collection dubbed GAME.
A minute’s silence was later observed in memory of the departed fashion icon, Kofi Ansah.
The fashion aspect of the show saw designs from Karim Issaka, a protege of Kofi Ansah, being modelled on the catwalk.
The tempo of the catwalk went higher when Cape Coast-based fashion designer, Eunice Aba Sackey, a discovery of the Waxstyle fashion programmes organised by GTP in the late 1990s and early 2000s, caught the audience spellbound with her captivating designs modelled by shapely models from the Spice Modelling Agency.
As the excitement heightened, the evergreen Daughters of Glorious Jesus added another dimension to the fun when they performed some of their evergreen tunes.
The 2014 Collections, the second collection of Nustyle to be introduced this year, was introduced by Tex Styles Ghana Limited to rally support for the senior national team, currently in Brazil to participate in the 2014 FIFA World Cup.
According to the Marketing Manager of GTP, Mr Steve Badu, the name ‘GAME’ was chosen because of the tough and challenging environment the company operates in as a result of the nefarious activities of pirates and smugglers.
He stated that despite the harsh economic condition and the activities of pirates, which have gravely affected the performance of the textiles sector, “GTP has managed to survive due to its sense of innovation and dedication to giving consumers what they want.”
Mr Badu said the collections were wholly made in Ghana and urged the public to patronise fabrics “and join in celebrating the achievements and success story of the company.”
The Minister of Trade and Industry, Mr Haruna Iddrisu, congratulated the management of the company for introducing the new designs which sought to boost the morale of the team in Brazil.
He announced that the ministry would continue to protect the local textile industries which hitherto employed over 25,000 workers but now employed only 3,000 by continuing its crusade against pirates and smugglers.
