The Kwahu factor in Easter celebrations must be exploited

Every day, every time, one opportunity or another rears its head giving us leads on how to deepen our tourism potential as a country. Many a time we scratch the surface of such opportunities and then just park them.  

The Kwahu factor

The Kwahu factor during the  Easter period is one such potential in our tourism industry that we are failing to apply a holistic and concerted approach to in order to realise bigger gains.

Each year at Easter time, going to Kwahu in the Eastern Region of Ghana becomes topical. Somehow, the Easter break is fast becoming synonymous with Kwahu. It gets even more exciting just listening to, watching and reading media promotions and hypes around the Kwahu factor at Easter.

Tourism potential

I have followed the news and seen how hundreds of holidaymakers trooped to the Kwahu area this Easter. The story is always the same each year. However, it looks like we are only doing business as usual and scratching the surfac