GlennSamm readies for evolutionary installation at Afrochella 2021

BY: Gifty Owusu-Amoah
GlennSamm to show off evolutionary fashion at Afrochella 2021
GlennSamm believes in the potential of the African fashion industry

Ghanaian cultural activist and indigenous fashion promoter, Samuel Glenn Semakor known in showbiz circles as GlennSamm is set to make a good impression at this year's Afrochella Festival

Afrochella is a celebration of music, visual arts, and fashion and GlennSamm, who will exhibit his works at the event on Tuesday, December 28, has assured that he will leave a good impression in the fashion space with his new installation.

Describing it as evolutionary, GlennSamm said, “In a gallery setting, you often walk into an Installation which expresses a new way to experience and appreciate art, this leaves a lasting memory after every visit.

"My aim is to promote OneTribe among Africans with the help of my team KvngsOfTheNewSchool. They are ready to help me deliver to patrons beyond the borders of Africa,” he said.

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The 2021 Commercial Model of the Year winner at the Ghana Style Awards pointed out that his evolutionary fashion installation will cover the present and possible future outlook of African fashion.

"This Installation shall be striking because my works shall leave the stage, screens, pages, canvas, and find themselves into 3D space. This has been my dream from infancy and I'm happy to bring it into reality at this year's Afrochella," he said.

GlennSamm wants people of African descent to be proud of their roots

GlennSamm mentioned that his belief in the huge potential of African fashion has encouraged him to lead a campaign for people of African descent to take pride in their culture and portray themselves in that regard.

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GlennSamm has worked with many fashion brands including Caveman Watches, Jameson Scotch Whiskey and Johnnie Walker.

"If you want to succeed in the fashion industry, you must not only be blessed with the physical qualities/features, you also need to work considerably hard to satisfy the fashion directors with your personality traits," he added.