In the music industry, talent alone is not enough to make an artiste successful. Aside talent, every musician who aspires to hit the limelight needs publicity, branding and direction from an experienced industry player.
However getting to meet the “right people” is no joke as the industry is choked with several people who have no idea what music is about but parade themselves as experts.
Dreams & Hiphop a musical fiction produced and directed by ace video director, Abraham Ohene Djan of Ohene Media chronicles what upcoming artistes go through in order to have a taste of fame and subsequently make financial gains.
The musical which revolves around OM Records signed artiste, Cabum also tackles issues such as drug abuse, politics, religion and love.
Speaking to Graphic Showbiz after the press screening last Wednesday, Mr Ohene Djan said the musical was another avenue to market artistes as it gives music lovers the opportunity to see and listen to more songs from the artistes.
“None of the guys are professional actors, but the originality displayed in the movie is amazing. There are very few avenues for artistes to make some money these days, aside promoting Ghanaian music; we are hoping to make some revenue from the film.”
He said currently, his outfit is screening the movie to some selected industry players and media people in Accra and Kumasi to get feedback.
“This is to gather opinion from them, polish it up then release to the public. So far, the feedback has been positive and we are looking forward towards releasing the movie by next month.”
The film woven around 15 songs written and arranged by Cabum. It also features Pepe Tijani, K Daanso, AJ Nelson, Yaw Sarpong Kumankuma, Kenn Ayiah, Andy Dosty and a cameo appearance by artiste manager Bulldog.