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NFA launches African Meta Cinema Forum

BY: Nathalia Esinam Hormenoo
NFA to host African Meta Cinema Forum in Nov.
Miss Juliet Asante, CEO of NFA

THE National Film Authority (NFA) has launched the first ever Meta Cinema Forum Africa at the Movenpick Ambassador Hotel in Accra on Monday, August 15, 2022.

The Meta Cinema Forum Africa is the largest gathering of global cinema investors, film distributors, cinema developers, key policy makers in the film ecosystem on the African continent etc to explore opportunities in the cinema infrastructure development on the African continent.

The launch which is to create awareness for the main event scheduled to come off in Ghana in the month of November was officially opened by Mr. David Dontoh, Board Chairman of NFA.

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In her speech, Miss Juliet Yaa Asantewaa Asante, CEO of NFA gave a background on how the initiative came about.

“The cinema has to do with our mindset change. People have to change the perception and their taste in movies and music.

"Most people turn to look down on our cinemas and the content they put out because of their high taste in foreign music and movies”, she said.

Miss Asante stressed that Ghanaians movie makers are producing a lot of content which aren’t out there yet like it should because of the low numbers of screens for them to be marketed on.

“We are producing more content but they are not on the market like expected because of the number of screens our cinemas have", the boss of NFA added.

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She further spoke about how COVID-19 slowed down progress on the cinemas and the NFA as a whole.

“The world of cinema looks to rebound after COVID-19 and we are asking them to look to us for the next league of growth and development to create jobs and opportunities”.

On his part, Deputy Minister of Trade and Industries, Honourable Herbert Krapa said the Ministry is working with the initiative and assure of government’s support for the project.

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Renowned filmmaker, Mr. Kwaw Ansah who is also Founder of TV Africa advised young filmmakers not to rush to become 'professionals'.

“Ghanaians are good story tellers and movie writers but they like to rush hence producing poor quality movies. People think going to a media school and getting a certificate shows that they are filmmakers which is not so.

"They do not like apprenticeship, forgetting that everything should go through a process,’’ he concluded.

The event which is supported by Great Minds Group, an events and business centre in the United Arab Emirates was graced by industry players such as actors Akofa Ejeani, Adjetey Anang and Abeiku Sagoe..