MultiChoice launches 'Akwaaba Magic Abusua'

BY: Graphic Showbiz
Multichoice set for Akwaaba Magic Abusua
Channel Head for Akwaaba Magic, Kennedy Dankyi-Appah

MULTICHOICE is set to introduce another Ghanaian channel, Akwaaba Magic Abusua on DStv Ch 149 and GOtv Ch 108.

The channel will go live on Monday May 2, 2022 at 4 pm (GMT) and will be targeted at DStv Access as well GOtv customers with the aim of giving more customers exhilarating local content at a competitive price.

The new offering has been positioned as a game-changer in the Ghanaian television and entertainment space where the market can look forward to iconic and high-quality titles that were showcased on Akwaaba Magic such as season 1 of the epic weekly telenovela—Dede, the dramatic serving To Have and To Hold, as well as Inside Out.

The channel will also premiere authentic Ghanaian movies, as well as Sankofa, a classic reality show that rekindles broken relationships.

Viewers can also look forward to the hit television series Gomora which will open a window to family viewing where authentic local stories meet international narratives.

Channel Head for Akwaaba Magic, Kennedy Dankyi-Appah expressed his excitement about being able to extend the opportunity for engaging entertainment that was previously not open to the DStv Family and Access as well as GOtv Value, and GOtv Plus Customers.

He further expressed his enthusiasm about spearheading Akwaaba Magic Abusua as well as the investments that have been injected by MultiChoice to ensure growth and accessibility of local premium content in areas where it operates.

“We are proud of the role that we are currently playing in the TV and entertainment sector in Ghana and will continuously study sociographic and economic factors that influence consumption in a competitive market and adjust ourselves accordingly to ensure that we are providing relevant and topical content at a great value,” he said.

Akwaaba Magic Abusua is a 24-hour general entertainment channel suitable for family viewing. The channel will showcase a mix of authentic content for the Ghanaian market ranging from drama, telenovela, comedy, music, movies as well as reality shows.

Akwaaba Magic Abusua will be available on the following packages—DStv Access, DStv Family, DStv Compact, DStv Compact Plus, and DStv Premium customers in addition to GOtv Lite, GOtv Value, GOtv Plus, GOtv Max, and GOtv Supa.