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Fire on the Runway promotes African fashion -Founder Neka Malone

BY: Gifty Owusu-Amoah
Fire on the Runway promotes African fashion  -Founder Neka Malone
Fire on the Runway promotes African fashion -Founder Neka Malone

 

Founder of Fire on the Runway, Neka Malone says fashion show held at Serenity House Ghana at Airport in Accra last December was geared towards promoting African fashion.

The fashion event, organised by her outfit, Fire on the Runway International, a fashion production company, was part of Ghana Tourism Authority (GTA) list of official events for December in GH 2022.

 It was the seventh edition but the first time being held in Ghana after successfully holding in countries such as USA.   

Themed, “Sustainability and Diversity”, the fashion show featured eight designers from Ghana, Ethiopia, Togo, Nigeria and USA.

They include among others the works of designers such as Jerry Afrik and Zuriel from Ghana, Rahela Designs, Serelesti from Ethiopia.

The event served as a great platform for young fashion designers in Africa to display their collection at the event which was dominated by people from the diaspora.

There was also body art exhibition of first president of Ghana. Dr Kwame Nkrumah by artist Tafari Artworld.

In an interview with Graphic Showbiz on Monday, January 8, Neka Malone expressed her appreciation to stakeholders of December in GH for creating a suitable environment for young fashion entrepreneurs from Ghana and other African countries to market themselves.

According to Neka Malone, the Fire on the Runway show afforded patrons, particularly those from the diaspora the chance to savour different creative works and not just music event which dominated the festive season.

 “I had some reservations hosting the event here in Ghana but I’m so grateful for the support. It was worth it especially giving our brothers and sisters from the diaspora the chance to experience African fashion,” she added.

Fire on the Runway International is a fashion production from Dallas TX USA with a mission to support African creatives across the world and their maiden fashion show in Ghana falls in line with the vision.

The office of Beyond the Year of Return and Serenity House Ghana were partners for the fashion show.