Class Media enters with Class FM, Accra FM
From Great FM to Adinkra FM and now it is known as Class 91.3FM.
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That seems to be one of the latest radio stations you will find on your FM dial and according to them, they are here to compete with those already existing in the market.
“We are very much aware of the intense competition on the media landscape.
However, we believe there is still room for improvement in delivering great content to our audience, as well as value to our business partners,” says Mr. Donald Entsuah, Chief Operating Officer at the holding company, Class Media Group (CMG).
CMG at the moment has two radio stations operating test transmission in Accra and ready to unleash their programmes in the coming days. Besides Class FM, CMG also has Accra 100.5FM which is the rebranded station formerly known as Meridian FM.
According to Mr. Entsuah, the two stations would focus on different segments of the market and thus it would determine their programming content as well.
“Class FM will operate in the upper end of the market with programming mostly in English while its content would be 70 percent talk and 30 percent music.
Accra FM, on the other hand, will compete in the lower or mass end of the market with most of its content presented in local languages, especially Akan.
The COO is convinced that Accra FM will be a dominant force to reckon with when it comes to news, talk shows, music and everything else a radio station in the mass segment has got to offer to its listeners and clients.
Besides their Accra-based operations of Class FM and Accra FM, CMG also has acquired nine more radio stations across the country all of which will start operations very soon.
They have two stations in Kumasi, one in Takoradi, one in Tamale, one in Ho, one in Tarkwa, one in Sewhi Akontombra and others.
To ensure that they would be able to achieve the goals they have set for themselves and to draw listeners to the stations, CMG has recruited some of the leading presenters and behind-the-scenes people at both Class FM and Accra FM.
The man who has been tapped to head programmes at Class FM is former producer of Super Morning Show and “Newsfile” as well as head of Thought Leadership at Joy FM, Sedem Ofori who brings with him a worth of experience in programming and production.
Also joining Class FM as news editor is former assisting news editor at Joy FM, Alex Kobina Mensah who promises that Class FM will “deliver accurate, creative and distinctive news with speed to listeners as it unfolds, providing unparalleled perspectives to stories we cover.”
Also brought in as head of programmes at Accra FM is another man who has over two decades worth of experience in that area who has been both a lecturer and a practitioner and was for a long time the head of programmes at Adom FM in the person of Nana Apeanti.
Nana Apeanti will work with Chief Jerry Forson who has had previous working experiences with Radio Peace, Biyac FM, Pink FM and Breeze FM as well as Nana Amapadu, Emmanuel Duah and others at Accra FM to ensure that they compete favourably with the big boys in the mass market.