Vodafone commits to drive SMEs growth

BY: Elizabeth Nyaadu Adu
Tawa Bolarin, Director for the Enterprise Business Unit at Vodafone Ghana

VODAFONE Ghana has reaffirmed its commitment to drive the growth of small and medium enterprises (SMEs) in the country through innovative solutions.

The telecommunications company outlined some initiatives put in place this month to develop, transform and digitise the businesses of its customers.

Highlighting Business Online and Vodafone Cash as two unique products that SMEs could use to boost their businesses this year, the Director for the Enterprise Business Unit at Vodafone Ghana, Tawa Bolarin, said over the years, Vodafone has dedicated the month of September to SMEs to help address some of the key challenges they face.

SME month

Speaking at the launch of the 2022 Vodafone Ghana’s SME Month (September) in Accra last Thursday, Ms Bolarin said SME is the engine of growth for most economies, Ghana included.

She said Vodafone’s activities go beyond its key products and services to other indirect support such as capacity building, media outreach and digital presence.

“Used together, the two products; Business Online and Vodafone Cash, will help you reach more customers, make more sales, and stay in control — from extending your reach, to your supply chain to convenient payment solution for your customers,” she said.

One of the unique challenges in surviving and thriving in 2022 and beyond is to establish the appropriate framework for scalability, reachability, continuity, agility and efficiency.

“Vodafone business is strategically positioned to be the propeller for the growth of SMEs. Our purpose as an organisation is to connect people and businesses for a better future.

“This is why we continue to empower businesses with innovative solutions designed to help our customers remain competitive, profitable and relevant now and beyond,” she added.

Laudable initiative

The Co-Founder for Makola Foundation, Comfort Oduro-Nyarko, who is a beneficiary of Vodafone’s SME support initiative, thanked Vodafone Ghana for the laudable initiative which has built their capacity, saying:

“So Vodafone took it up, sponsored the training of our members since we started in 2018, when we were having classes at the Knutsford University College.”

“Every September, Vodafone takes about 400 entrepreneurs to the classroom to build their capacity in the digital way and expose them to other enterprises like the Association of Ghana Industries and Ghana Enterprises Agency. We love the free packages they are bringing us this month and we are ready for it,” she added.