Vivo Energy releases new Shell fuels onto market
Vivo Energy Ghana, the exclusive distributor and marketer of Shell branded fuels and lubricants, has launched its economic fuel known as the “Shell FuelSave” on the Ghanaian market
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The new product, which comes in both Super and Diesel forms, is designed to last longer at no extra cost, while improving fuel efficiency for users.
This comes at a time when the cost is fast becoming a major drain on the pockets of many vehicle users in the country.
Speaking at the launch of the new products, the Managing Director of Vivo Energy Ghana, Mr Ebenezer Faulkner, said the Shell FuelSave Super and Shell Fuelsave Diesel would replace the current Shell Super Extra and Shell Diesel Extra products at all its service stations nationwide.
Shell FuelSave Super, he explained, was designed to reduce energy losses in the engine of cars and also help improve the engines’ efficiency to get motorists little further on each tank. It is also designed to keep inlet valves clean, prevent deposit formation and improve engine efficiency.
“Shell FuelSave Diesel is also designed to ignite and burn more effectively to help improve fuel economy. The product contains special detergents designed to maintain engine condition by helping to prevent the buildup of injector deposits,” he added.
Product different from V-Power
He said the Shell FuelSave Super should be differentiated from V-Power because they serve different customer needs.
“Shell FuelSave is an advanced fuel economy positioned to serve customers who want to enjoy more fuel economy benefits, but at the same price as regular super and thereby save on their fuel consumption. V-Power, on the other hand, is a premium, high octane and high performance fuel positioned for customers who want to experience the superior performance of their vehicles,” he said.
Shell FuelSave Super and Shell FuelSave Diesel, he said, were being sold to motorist at the same prices as the regular super and diesel.
Deputy Minister commends Vivo Energy
A Deputy Minister of Petroleum, Mr Benjamin Dagadu, in his address, commended Vivo Energy Ghana for being the market leader in Total fuels and for constantly providing an exceptional retail experience at each and every one of its service stations, reaching more people with better products and services wherever it did business.
“Vivo Energy Ghana recently inaugurated the first ever fuel pumps for motorbike in the Northern Region, which clearly demonstrates how innovative the company is by delivering new and exciting products and services that offer convenience to customers and are specific to their needs,” he said.
The launch of the Shell Fuelsave, he said, marked another milestone in the growth and development of Ghana’s energy sector, adding that “I would like to commend Vivo Energy Ghana for being the leader in fuel innovation.”