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Trade organisations honoured at 13th WTPO awards

BY: Elizabeth Nyaadu Adu
Alan Kyerematen (2nd from left), the Minister of Trade and Industry presenting an award to one of the awardees. With him are Dr Afua Asabea Asare (1st from left), the Chief Executive Officer of GEPA and Pamela Coke-Hamilton (2nd from right), the Executive Director of ITC
Alan Kyerematen (2nd from left), the Minister of Trade and Industry presenting an award to one of the awardees. With him are Dr Afua Asabea Asare (1st from left), the Chief Executive Officer of GEPA and Pamela Coke-Hamilton (2nd from right), the Executive Director of ITC

Three Trade Promotion Organisations (TPOs) have been awarded for their excellence in trade development initiative.

They are: Jamaica Promotions Organisation (JAMPRO) emerged the ultimate winner in Best Use of Partnership category, while Malaysia External Trade Development Corporation (MATRADE) won the Best Use of Information Technology category. Zimtrade won the Best Initiative for Inclusive and Sustainable Trade category.

Also recognised at the event were Qatar Development Bank and Export Development and Promotion Agency (TASDEER), Advantage Austria and Canada - Canadian Trade Commissioner Service, Global Affairs Canada and Sri Lanka Export Development Board.

The award, organised by the Ghana Export Promotion Authority (GEPA) and the International Trade Centre (ITC) formed part of the 13th World Trade Promotion Organisations (WTPO) conference held in Accra on May 17 on the theme: “Bold Solutions for Resilience and Recovery.”

The Executive Director of ITC, Pamela Coke-Hamilton, said "these awards recognised bold and innovative trade promotion organisations at a time of uncertainty.

Trade promotion organisations everywhere have been stepping up to provide a lifeline to businesses which needed it desperately."

She added that the awards offer examples of scalable solutions to inspire trade promotion organisations everywhere.

Competition

The competition which was opened to all national trade promotion organisations, recognised firms whose initiatives helped micro, small and medium-sized enterprises (MSMEs) to become competitive on international markets.

The jury included the former winners from Georgia, Costa Rica and Sweden; the previous conference host, France and Ghana.

Other nationals shortlisted countries were Brazil, Nigeria and Saudi Arabia, United Republic of Tanzania, Republic of Korea, the Netherlands and Zambia.