Tigo picks prize at African Excellence Awards
For two consecutive years, Tigo Ghana has been declared winner in the Best Internal Communications campaign category at the African Excellence Awards.
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This year, the telecom company was also declared runners-up in the Crises Communication and Recruitment Campaign categories.
A release issued in Accra this week said: “There was the Tigo Business Month - ‘1 Lead Per Staff’ campaign which sought to create employee advocacy for the Enterprise Unit of the company by increasing product and service awareness among staff.”
It said under the campaign, “Every employee was urged to identify a potential client and close a sale in order to earn a weekend stay for two at the most luxurious hotel in the Eastern Region of Ghana plus a 30 per cent commission on the sale.”
The release added that through various internal communication channels and initiatives, the campaign exceeded its monetary target and among other successes increased employee knowledge and ‘ambassadorship’ by close to 60 per cent at the end of the campaign period.
On the team’s outstanding achievements, the Director for Corporate Affairs, Ms Gifty Bingley, said: “We are thrilled to receive this award and thank the Ghana Leadership Team and our colleagues from Tigo Business for their collaborative support.”
The Internal Communications Manager for Tigo, Mr Alex Offei-Lartey, was thrilled to pick up the award as a testament to the belief that there were a lot of benefits businesses could realise by effectively engaging staff to become brand ambassadors.
“Businesses will function effectively when information flows with ease and speed in a way that can easily be understood and acted on by employees within an organisation,” he said.
Congratulating the team on the award, the Chief Executive officer (CEO) for Tigo Ghana, Madam Roshi Motman, commended the team’s contribution to the growth of Tigo Business, saying: “True and lasting business growth begins from within – well done to all the teams for achieving these excellent results.”
Other big winners on the night included Intel, Standard Bank, Clock Work Media, Unilever, Turner Broadcasting and the South Africa National Blood Service for best Multichannel Communications, Recruiting Campaign, Agency, Fashion & Beauty campaign, Content Marketing and Social Media campaign.
Awards
The African Excellence Awards was created to honour the most outstanding achievement of communications and human resource (HR) professionals in their field. Winners were evaluated on the innovation, implementation, strategy and impact of the projects submitted.
In 2016, Tigo won Best Communications Team.
The awards are part of a worldwide implementation of Excellence Awards, which were rolled out in Africa, Asia-Pacific, Europe, Latin America and North America simultaneously.