Tex Styles Ghana moves to check pirated textiles
The Managing Director of Tex Styles Ghana Limited, manufacturers of GTP fabrics, Nustyle and Woodin; Mr. Kofi Boateng, has reinforced the company's commitment to empower consumers to do a verification test on the GTP products they buy to determine their genuineness.
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According to Mr. Boateng, the dwindling fortunes of the textiles industry in Ghana is the result of the influx of counterfeited and smuggled textiles into the country, which Tex Styles Ghana is working hard to discourage.
Mr. Boateng said this at the presentation of the ultimate prize of the nationwide consumer promotion dubbed: "GTP OGA Consumer Promotion" to Dr Mansa Amamoo, a medical practitioner of the Komfo Anokye Teaching Hospital (KATH) in Kumasi. Her prize is a fully paid three-day trip for two to Dubai plus $500 pocket money.
Mr Boateng expressed satisfaction that "a young Ghanaian lady has emerged the overall winner."
He explained that Ghanaian women formed the majority of the GTP consumption base "so it was just proper that a woman took home the prize."
He commended Dr. Amamoo for patronising GTP products and urged her to continue to be a good ambassador of the brand.
Dr. Amamoo, who is preparing for her marriage, said she was a great fan of GTP and she decided to buy the products to use as gifts for her invited guests during the ceremony.
She said she only scratched and texted the codes to 1393 with the sole aim of verifying their genuineness.
The Marketing Director of Tex Styles Ghana, Rev. Stephen Kofi Badu, expressed satisfaction at the success of the promotion.
He said the two main objectives of the promotion—to create awareness and usage of the authentication service and improve sales—were achieved and thanked Ghanaians for participating actively in it.
The promotion, which started in July, ended on September 30, 2015, and was aimed at creating awareness and use of the new mobile phone-based innovation the brand had introduced earlier in the year.
This authentication seeks to empower consumers to verify if the GTP product they buy is genuine or fake. The company introduced this service in response to the growing incidence of counterfeit activities that make it difficult for consumers who want to buy GTP to distinguish between the genuine and fake ones.
