Star Assurance Company as part of its 30th anniversary has launched a customer loyalty promotion to reward their customers for their loyalty and support to the growth of the company over the past three decades.
The company has over the years, emerged as one of the biggest indigenous private insurance businesses and currently the second biggest insurance company in the country in terms of market share and balance sheet.
According to the Executive Director, Mrs Boatemaa Barfour-Awuah, these achievements would not have been possible without the tremendous support and loyalty of our cherished clients and on the occasion of our 30th anniversary celebrations we take the opportunity to thank and reward them in no perfunctory sense for their invaluable and tangible partnership in our growth.
Mrs Barfour-Awuah noted that Star Assurance has on this occasion launched the Instant Smiles promotion to reward its customers for the continued business relationships and also to attract new customers to join the solid partnerships built over the years.
The promotion will run from August to October across the country and would require people to simply buy or renew their insurance policy with Star Assurance at any of their offices and win wonderful prizes instantly. Items available to be won include generator sets, solar lamps, power banks, television sets, mobile phones, phone airtime and fuel coupons. These prizes will not only remind them of star Assurance, but also go a long way to help improve their lives and hence bring ‘instant smiles’ on their faces.
The Executive Director further said that the company has been creating smiles since its inception in 1985 and the years ahead present opportunity for us to continue churning out innovative products and superior service to meet clients’ needs and protect their properties and businesses. We will emphasize on efficient service delivery across board and will be more responsive to the expectations of our customers and partners in business than ever.
Star Assurance is poised to establish itself as a clear market leader in the small and medium-sized enterprises market as it sees Ghana’s large SME sector as a key driver of growth in the industry. We will consolidate our position in the industry through continuous investments in IT infrastructure, human capital and maintained solid partnerships with our clients.