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Silver Star Auto launches latest Mercedes-Benz E-Class
The event, which was held at the company’s showroom in the Silver Star Tower in Accra, attracted customers of Silver Star Auto, potential customers and officials of the automobile company.
In his welcome address, the Chief Executive Officer of Silver Star, Mr Nouhad Kalmoni, remarked that “the new E-Class makes yet another strong statement of its leadership in the luxury car segment with an extensive range of changes in design and technology.
“Without doubt, the new 2013 E-Class is the most intelligent and most exhilarating Mercedes-Benz E-Class ever,” he said and urged lovers of Mercedes-Benz to seriously consider it.
The presentation of the new Mercedes-Benz E-Class was led by the company’s Sales Manager for saloon cars, Mr Frances Larbi-Odame.
He stated that unlike previous models, the new E-Class was available in two front end designs. The Avant-garde design line now has an aggressively styled grille with a large central star, while the Elegance line maintains the traditional Mercedes-Benz three-pointed star sitting in its familiar place on the bonnet.
He mentioned that a prominent feature of the new external design was the replacement of the four eyed headlamp by a one-piece design which houses all lighting functions.
He said the 11 petrol engines available were highly efficient and, therefore, could offer more agility and motoring pleasure coupled with low fuel consumption and a lesser burden on the environment.
According to him, the interior of the new E-Class had been upgraded with new appointments and a new three-tube instrument cluster. The generous interior space, high visual, tactile and functional quality of the previous model was retained.
Silver Star Auto Ltd also used the occasion to introduce its new logo, which was designed by students of Radford University College. The company also announced that as a mark of its corporate social responsibility, it would sponsor Radford's first graduate fashion show at the Movenpick Ambassador Hotel on June 23.
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