SIC Life rewards sales agents across the country

BY: Emmanuel Bruce
Mr Joseph Richard Wilson

SIC Life Company Limited has rewarded its sales agents across the country for their exceptional performance in 2020.


Mr Joseph Richard Wilson, who is a sales agent in Accra, walked away with the ultimate prize which was an all-expense paid trip to Dubai, with US$3000 spending money.

Mr Francis Egbenya and Mr John Dogbla emerged as the 1st and second runners up respectively and for their prize, they also won an all-expense trip to Dubai, with US$2000 and US$1000 spending money, respectively.

The company also awarded 57 more sales agents across the country, with cash prizes, ranging from GHȼ1000 to GHȼ3000.

Three Sales Managers and three Branch Managers were also awarded for their sterling performance in the year under review.

Speaking at the awards ceremony, the Managing Director of SIC Life, Mr Kwaku Appiah-Menka II, said the exemplary commitment displayed by the salesmen to beating their sales targets helped the company to improve its performance for the year.

He applauded the sales agents for raising the banner of excellence in their line of duty.

“Your can-do spirit, especially demonstrated during this pandemic era, continue to impact positively on the fortunes of our dear Company.

“Appreciation is more than just saying thank you. It is also about demonstrating through deed,” he stated.

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Opportunities in 2022

The Managing Director noted that as 2021 comes to an end, it was necessary that the company begins to take stock of its achievements and challenges in the years and look forward to the opportunities that awaits in 2022.

He called for the need for the sales agents to embrace technology since it was now the way to go.

“At our maiden Sales conference at Ho in 2018, I did a presentation on embracing technology as an enhancing tool for sales agents. Little did I know at the time that a few months down the line Covid-19 would hit us; further highlighting the importance of technology in the life insurance ecosystem.

“My punchline during that presentation was ‘The robots are here to stay, lets embrace them’. My critics then will agree with me that the statement is even more relevant now than then,” he noted.

He said the company’s business continuity plan which was due for review in the first quarter of 2022 would lay particular emphasis on sales process remaining functional regardless of disruption.

“Furthermore, the new core life software we are in the process of procuring will feature a robust sales agency portal to enhance both customer and agents experience,” he stated.

Meeting the needs of customers

The Commissioner of Insurance, Dr Justice Yaw Ofori, in a speech that was read on his behalf, said the last couple of years had been challenging for most organisations, especially for those whose revenue is heavily dependent on client-facing interaction to close a sale.
He said the National Insurance Commission was, however, pleased to note that despite the challenges brought on by the onset of the COVID-19 pandemic, the life insurance industry continued to expand and experienced a year on year growth of about 21 per cent in 2020.

He said this could not have been possible without the hard work of resilient sales teams.

“Our market is poised for growth and I encourage management and staff of SIC Life, as a market leader, to be the pacemaker with the roll-out of new life insurance products that meet the needs of the Ghanaian.

“Any successes chalked in this vein will be contingent on a sales force that understands the workings of the products and can identify the consumer needs on ground,” he stated.