Online ads key to business growth
Arku Jasmine
Business News
Businesses in the country should cede part of their advertising budgets to online media or risk losing out on the large number of Ghanaians who spend more time on the Internet than on the traditional media, the country manager of online advertising firm, Wild Fusion, has advised.
Ms Elizabeth Opoku-Dakwa, who recently relocated from the United States of America (USA) to take-up the post, said in an interview that the changing terrain of the media industry called for flexibility in advertising, especially for companies that were keen on getting value for the action.
“I don't think the issue of online and traditional media advertising is an either or situation but if you put the two side by side, then I think online advertising is more result-oriented than the rest. Besides, most customers nowadays are continually online than they are with other media," she said.
Wild Fusion is one of the pioneering online advertising agencies in the country and has since assembled a team of experts to assist its clients do Internet marketing, online advertising and as well study, analyse and come out with digital strategies to online consumer insights for interested companies.
It entered the country recently after setting up its operations and assisting businesses in Nigeria to go online with their goods and services.
Having established in the country for close to a year, its country manager told the Daily Graphic that the time had come for corporate Ghana to also access the professional expertise that the agency brought to the country.
"All I can say is they (businesses) should have a conversation on online marketing, get professional advice on it and give it a try. They won't be disappointed," Ms Opoku-Dakwa, who holds a masters degree in Integrated Marketing with concentration on digital marketing, assured.
She was, however, disappointed that most companies were beginning to see the opening and running of social media accounts as amounting to online marketing, explaining that such actions were just a tip of the online marketing iceberg.
By Maxwell Adombila Akalaare/Daily Graphic/Ghana
Ms Elizabeth Opoku-Dakwa, who recently relocated from the United States of America (USA) to take-up the post, said in an interview that the changing terrain of the media industry called for flexibility in advertising, especially for companies that were keen on getting value for the action.
“I don't think the issue of online and traditional media advertising is an either or situation but if you put the two side by side, then I think online advertising is more result-oriented than the rest. Besides, most customers nowadays are continually online than they are with other media," she said.
Wild Fusion is one of the pioneering online advertising agencies in the country and has since assembled a team of experts to assist its clients do Internet marketing, online advertising and as well study, analyse and come out with digital strategies to online consumer insights for interested companies.
It entered the country recently after setting up its operations and assisting businesses in Nigeria to go online with their goods and services.
Having established in the country for close to a year, its country manager told the Daily Graphic that the time had come for corporate Ghana to also access the professional expertise that the agency brought to the country.
"All I can say is they (businesses) should have a conversation on online marketing, get professional advice on it and give it a try. They won't be disappointed," Ms Opoku-Dakwa, who holds a masters degree in Integrated Marketing with concentration on digital marketing, assured.
She was, however, disappointed that most companies were beginning to see the opening and running of social media accounts as amounting to online marketing, explaining that such actions were just a tip of the online marketing iceberg.
By Maxwell Adombila Akalaare/Daily Graphic/Ghana