Entravision, Meta partner to expand digital footprint in West Africa
Entravision, a leading global advertising solutions, media and technology company, has affirmed its Africa-based digital business unit, Entravision 365 Digital in Ghana, as the authorised sales partner of Meta, owners of Facebook, Instagram and WhatsApp.
Entravision 365 Digital will provide support, training, lines of credit and local billing to advertisers in the Ghanaian market, thereby enabling them to meet their business objectives.
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In a release issued in Accra yesterday, the Chief Executive Officer of Entravision 365 Digital, Julian Jordaan said; “This partnership reinforces our commitment to advertisers to connect brands to consumers through local strategic support, creative expertise and relevant in-market training.
As we continue to expand our presence throughout the continent of Africa, we are thrilled to partner with Meta as their authorised sales partner in Ghana to equip and empower local businesses with our top-notch advertising expertise”.
Country manager
Mr Jordaan added that; “We are also pleased to welcome Stephen Sawyerr as Country Manager to spearhead our partnership with Meta in Ghana.
With over 10 years of management, digital marketing and brand building expertise, Mr Sawyerr is very well equipped to build a world-class team to support Entravision’s growth in West Africa”.
He said Entravision 365 Digital, as an authorised sales partner, would deploy dedicated local expert teams in Ghana to provide businesses with each of the tools crucial to sales growth, while also assisting these same customers in deploying their advertising investments more efficiently across the Meta family of products.
The Regional Director for Africa at Meta, Enitan Denloye said, "Ghana is an important country for Meta and it is a priority for us to invest in the market and to be closer to the people and businesses here.
“As such, we are happy to bring in Entravision 365 Digital as Meta’s authorised sales partner in Ghana and believe that with their robust local market insights and expertise, we can provide better support for businesses and agencies locally, helping them unlock their potential growth”.
