The management of the National Lottery Authority (NLA) has embarked on a three-year innovative strategy for growth aimed at making its activities more dynamic and appealing to the public.
The move, among others, is to exponentially increase NLA’s revenue generation base by 230 per cent by 2017, as well as ensure an entrenched customer-centric culture among its staff to contribute to the success of the organisation.
The acting Director General of NLA, Brigadier General Martin Ahiaglo (Retired), announced this at a meeting with journalists and Northern Regional Executives of the Ghana Journalists Association (GJA) in Tamale at the weekend.
The meeting was to enable the management of the NLA, journalists in general and the GJA in the region to fraternise, as well as deepen their partnership for the development of the country, a Ghana News Agency report has said.
Brigadier General Ahiaglo said the management of NLA was working to ensure that it rolled out at least a product each year as part of efforts to realise its strategy, adding that two products, including “Soccer Cash,” had been rolled out this year.
He said the management of NLA was also carrying out a shakeup within the organisation which would lead to the creation of a marketing department and corporate communications unit to better market its products and tell the stories of NLA respectively.
He said a proper training of all members of staff of the NLA had begun to ensure the achievement of the goals.
He commended the media in the region for its strong partnership with the NLA for the common good of the country and gave an assurance to be a dependable partner to the media.
The Northern Regional Chairman of the GJA, Mr Caesar Abagali, emphasised that the GJA was ready to work with development and results-oriented organisations such as the NLA for the development of the country.
Mr Abagali thanked the NLA for supporting the GJA to undertake the recent national sanitation exercise in Tamale which attracted President John Mahama.