MTN, Ghana’s leading telecommunications services provider in voice and data services, will officially open the 3rd edition of its data awareness month, dubbed ‘iFest’.
iFest month was introduced in September 2011 with a view to increasing awareness of the benefits of data and also increasing usage by subscribers while projecting Ghana and Africa into the digital age.
The objective for this year’s celebration is to educate customers on MTN’s Data and device offerings and also how professional bodies as well as corporate organizations can use the internet services to advance their cause.
The opening ceremony will take place at the MTN Ridge Towers Head Office in the form of a mini fair where MTN digital products and services will be showcased.
There will also be product and service demonstrations for customers to have a digital experience and apply it to grow their businesses as well as satisfy their personal telecommunications needs.
The Chief Marketing Officer of MTN, Mr Rahul De, in a statement said MTN was committed to offering simple, customer friendly data services and accessible devices to drive data penetration in the country.
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“We are also committed to also encouraging data usage to increase productivity in all spheres of economic development throughout the iFest month celebration,” he stated.
Mr Rahul De said with consistent education on what data had to offer, people would change their old methods of doing things and apply technology to bring about the much needed revolution in the area of internet connectivity in the country.
iFest month is expected to last for the whole of September with a lot of exciting packages for subscribers.