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MTN Ghana dominates telecom sector

BY: Charles Benoni Okine

MTN Ghana continues to dominate the mobile telephony market. The company which leads as far as mobile voice is concerned also tops the mobile data chat.

MTN which recently acquired the 4G license has total data subscribers as of March 2016 at 9,066,405. 

 

This, according the National Communications Authority’s (NCA) latest market share statistics represents a market share of 48.19 per cent.

Other players

The total number of subscribers for Vodafone’s mobile data in March 2016 was 3,390,27 also representing a market share of 18.02 per cent. 

Airtel’s mobile data subscribers for the period under review also stood at 3,177,620. This depicts a market share 16.89 per cent.

tiGO’s data subscribers was put at 2,707,411 and represents a market share for the month under review of 14.39 per cent.

Glo’s data subscriber figures stood at 325,987 at the end of March 2016. This reflects a market share of just 1.73 per cent, while Expresso’s mobile data subscriber figures as at the end of the same period was 44,136, representing a market share of 0.23  per cent for the month under review.

Mobile data figures for March 

At the end of March 2016, the total subscribers of mobile data subscribers in the country stood at 18,813,686. This leaves a total penetration rate for the month under review at 68.18 per cent. 

Broadband Wireless Access (BWA) Operators

As at the end of March 2016, the total number of subscribers for Broadband Wireless Access data was 101,851. 

Surfline’s subscriber base was 73,789 while Blu Ghana recorded a total subscriber figure of 1,396. Broadband Home recorded a total of 26,666 subscribers. 

Mobile voice subscribers soar

The country’s total mobile voice penetration reached 36,138,706 as of the end of March this year. 

This represents a130.97 per cent penetration, having moved from 35,802,135 as of the end of February 2016. 

The percentage increase between February and March this year was 0.94 per cent. 

Gainers

Three out of the five international companies in the mobile telecoms space in the country gained over the period. They are MTN, Vodafone and Airtel

MTN’s voice subscriber figure for the period was 17,004,445, representing a percentage increase of 1.29 per cent over the February 2016 figure of 16,787,446. As a result, its market share stood at 47.05 per cent during the period under review, making it the industry’s market leader, a position it has enjoyed for more than 20 decades.

Vodafone’s mobile voice subscribers increased from 7,859,486 at the end of February 2016 to 7,900,534 as of the end of March 2016. 

That represented a percentage increase of 0.52 per cent. Vodafone’s market share for March 2016 stood at 21.86 per cent. The company is, therefore, number two on the market share rankings in the country.

tiGO’s voice subscribers increased from 5,026,237 at the end of February 2016 to 5,062,304 as of the end of March 2016, indicating a percentage rise of 0.72 per cent over the period and putting its market share for the month under review at 14.01 per cent.

For Airtel, its voice subscribers increased from 4,910,607 at the end of February 2016 to 5,012,239 as of the end of March 2016. 

That represented a percentage increase of 2.07 per cent, putting its total market share for the month under review at 13.87 per cent.

Losers

Two companies in the sector lost some subscribers and market share as well during the period under review.

Glo, which entered the competition a couple of years ago with the aim of becoming a dominant force in the sector, saw its voice subscribers decrease from 1,103,301 at the end of February 2016 to 1,048,635 as of the end of March 2016. 

That reflected a percentage decrease of 4.95 per cent for the month. Its total market share for the month under review was 2.90 per cent.

Expresso’s voice subscriber figure also dipped from 115,058 at the end of February 2016 to 110,549 as of the end of March 2016. 

That represented a percentage decrease of 3.92 per cent, leaving a total market share for the month under review at just 0.31 per cent.