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 Some customers sampling some products in the store located within Marina Mall
Some customers sampling some products in the store located within Marina Mall

MINISO officially begins operations in Accra

Global departmental store chain MINISO has officially begun operations in Ghana with the opening of its first store.

Located within the Marina Mall near the Airport City in Accra, the new store will serve the Ghanaian market with its wide variety, trendy and durable products at attractive prices.

Speaking at the event on Saturday, the Country Manager of MINISO Ghana, Mr Edinam Akpakli, said the attributes that defined MINISO were the same attributes that defined Ghana, hence MINISO's decision to come to the country.

“We are happy to join Ghana’s retail market. MINISO is not just a brand, but a way of life. To us, trendiness and vibrancy mean developing products that anticipate your needs and deliver beyond that expectation. We pursue a simple and natural life philosophy, design and manufacture excellent goods at honest prices, taking into account the earth’s resources, the environment, recycling and other equally key factors, and thus truly returning to nature and the essence of product."

“It is for this reason that MINISO Ghana, for instance, has made it a point to only serve customers with paper bags. In the near future, you will see MINISO leading and contributing to programmes and initiatives that support and resonate with our social values,” he noted.

Mr Akpakli added that the favourable prices of the company were here to stay and not just a market entry strategy.

“Our favourable price point is not temporary, as a market entry strategy. It is here to stay. As an example, the prices of 77 per cent of our current products are less than GH¢40 and that of 98 per cent are less than GH¢100,” he stated.

“MINISO’s rapid development since its establishment five years ago is not only based on its great business model, but also about its unique product design,” the Chief Designer and Co-founder of MINISO, Mr Miyake Junya, said.

“Good design must come from good designers, and MINISO does not only train the internal designers but also recruits excellent designers from all over the world such as Norway, Sweden, Denmark and South Korea. We welcome excellent local suppliers to cooperate with us, including those from Ghana,” he noted.

 

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