Graphic, Samsung deepen business collaborations
Samsung Ghana Limited and the Graphic Communications Group Limited (GCGL) have expressed the commitment to deepen their business relationship for their mutual benefit.
This is because both organisations are of the conviction that opportunities exist to grow their businesses if they undertake more collaboration.
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The decision was reached when the Head of Marketing at Sumsung, Ms Tracy Kyei, paid a courtesy call on the Managing Director of the GCGL, Mr Ato Afful, in his office in Accra last Friday.
The visit was to enable Samsung to discuss ways to collaborate with the GCGL and also commend the group for being a true partner in Samsung’s progress.
Significance
“We are here to meet with you as we begin the preparation of our budget for 2020 and to thank you for supporting us. We are also here to see what we can do together, going forward,” Ms Kyei said.
She said the meeting was also meant to discuss developments in the media industry and find out how best the two organisations could come together to exploit opportunities in the sector for their mutual benefit.
“We want to plan for the year and see how we can use all the channels of the GCGL. We have been using only your print and we want to use all your channels now,” she added.
Opportunities
Mr Afful said the GCGL valued the partnership it had with Samsung and that it was “ready to explore opportunities to present smart solutions to smart people”.
He said the GCGL had, over the years, enjoyed a good relationship with Samsung and “we want to support companies like yours to build your brands”.
Mr Afful said the digital platform of the company included the Graphic NewsPlus and other products which were all available to support clients such as Samsung to reach out to a wider audience.
The Director Marketing of the GCGL, Mr Franklin Sowa, said the GCGL would continue to support Samsung to drive technology in the country and, therefore, urged the latter to take the opportunities the GCGL presented in its digital space.
“We have opportunities around our space and we can do more together to give additional value and by creating more excitement around the Samsung brand,” he added.
The Editor of the Daily Graphic, Mr Kobby Asmah, described the partnership as refreshing and said it would create a platform to discuss the way forward for the two companies.
“Let us continue to have more of such engagements to allow us to establish stronger links and also deepen our collaborations,” he said.
Present at the meeting were the Assistant Editor of the Graphic Business, Mr Charles Okine, and a Marketing Executive of the GCGL, Ms Mercy Annan.
