Fidelity Bank launches agency banking campaign

BY: Daily Graphic
Dr David Okyere — Head of Agency Banking at Fidelity Bank
Dr David Okyere — Head of Agency Banking at Fidelity Bank

Fidelity Bank Ghana has launched a new campaign to create awareness of its agency banking.

Christened 'We Dey Everywhere’, the campaign seeks to throw the searchlight on the bank’s extensive network of community agents who are bringing banking to the doorsteps of Ghanaians across the country.

A release issued in Accra at the weekend said: “The ‘We Dey Everywhere’ campaign is designed to reinforce the bank’s omnipresence through a series of marketing communications.”

It said the bank pioneered the agency banking model in Ghana in 2013 when it launched that operation as a key stratagem to meet the financial needs of the huge population of underbanked and unbanked Ghanaians.

“The agency banking model allows Fidelity Bank to set up a widespread network of agents in communities across the country by partnering consumer outlets such as neighbourhood pharmacies, mobile money vendors, grocery shops and supermarkets.

These outlets are accordingly branded and provided with an on-site agency banking software solution to offer basic financial services to the public on behalf of the bank,” the release said.

Transactions

It said customers could thus undertake transactions such as withdrawals, deposits, interbank transfers, fund transfers (account to account), bill payments, airtime top up, balance inquiry, statement requests, among other transactions at the agent point.

The release stated: “Over the years, the bank has perfected the agency banking model by introducing cutting edge digital technology. This has enabled Fidelity Bank to simplify the account opening process and other banking transactions. It has also made it possible for the bank to streamline its agent management protocols by utilising a robust customised digital agent management system which was introduced in 2017.”

That, that release said, had led to an exponential growth of the bank’s agency banking network and deepened its roots in communities throughout the country.

These achievements have also contributed to the bank being recognised as the Best Bank in Agency Banking at the recently held 6th Instinct Business Finance Innovation Awards.

The Head of Agency Banking at Fidelity Bank, Dr David Okyere, said in the release that “in 2013 when we launched the agency banking model in Ghana and promised to give customers a full bank account within five minutes, the idea seemed overly-ambitious and unrealistic to some people. However, today, our Agency Banking channel has grown massively and serves as one of the key drivers of financial inclusion in the country.”