Fidelity draws first “Save for Gold” promo

BY: Daily Graphic
Mr Jim Baiden, Deputy Managing Director of Fidelity Bank, speaking at the ceremony.

Fidelity Bank, in collaboration with the National Lotteries Authority (NLA), has announced 17 customers as winners of the first monthly draw of the bank’s ‘Save for Gold’ promotion.

The draw, which happened to be the first of six in the entire promotion, took place in Kumasi.

Evelyn Biney of the Lapaz branch of the bank was announced the first winner with three gold coins as her prize, while David Ahiable of the Ashaiman branch came second with two gold coins.

Fifteen other winners, including Reindorf Yemoh Odoi of the Airport branch, Wisdom Ofori-Attah of Hohoe and Ivy Yeboaa Adjei, Nkawkaw post, won a gold coin each.

Deputy MD

In an address, the Deputy Managing Director of the bank, Mr Jim Baiden, touched on the relevance of savings and how it was a core objective of the bank to help customers save for future plans.

“At Fidelity Bank, we believe in the culture of saving to achieve one’s goal and also as a fall back plan for a rainy day. We continually encourage our customers in particular and the general public to cultivate the habit of saving consistently towards achieving their plans and securing the future of their loved ones,” he said.

Explaining why the bank was rewarding customers with gold prizes instead of other products, Mr Baiden noted that “Fidelity bank believes in giving the consumer the purchasing power to decide what they want to do with their prizes. “With this promotion, we are giving lucky customers the opportunity to win the precious mineral - gold - because with a gold coin or gold bar, one can keep for investment purposes or convert into cash for other purposes such as expand their businesses, build their dream houses, buy their dream cars, fund their children’s education and embark on a dream vacation, among others.”

He congratulated the winners and encouraged Ghanaians to participate in the promo to stand a chance of winning.

Kumasi MCE

The Metropolitan Chief Executive of Kumasi, Mr Kojo Bonsu, acknowledged the bank’s efforts to encourage savings habit among the Ghanaian populace and shared his excitement and readiness to participate in the promo.

“Many have seen this ‘Save for Gold’ promo but have not seen a one kilogramme gold bar before. I will open an account with Fidelity Bank and hope that I win or somebody from Kumasi wins the ultimate prize,” he added.