Fidelity Bank pushes for financial inclusion

Fidelity Bank has stated that its ongoing savings mobilisation campaign, the Big Fat Promotion, is part of a wider goal of ensuring that more people have access to financial services in the country.

The bank is, thus, optimistic that more people will take advantage of its Big Fat Zero Promotion to open bank accounts with the bank, as well as increase their deposits.

The Deputy Managing Director of the bank, Mr Jim Baiden, disclosed this at the second draw of the promotion in Koforidua in the Eastern Region. The draw coincided with the inauguration of the Koforidua branch of the bank.

Three participants in the promotion – Mr Obed Annan of the KO Methodist Branch, Kumasi, Madam Martha Afra of the Atonsu Branch, Kumasi, and Madam Reginald Ankamah of the Osu Oxford Street branch in Accra – emerged winners and received various prizes.

Mr Baiden said Fidelity Bank was inspired by the fact that for the country to rise to a middle-income status, a critical mass of consumers needed to play an active role in the country’s financial system.

“Driven by this vision, Fidelity Bank is pursuing a programme of financial inclusion, with a number of initiatives that are geared to promote active participation by consumers in banking. These long-term initiatives are critical components of the bank’s national development agenda,” the Fidelity Bank deputy managing director stressed.

He said it was through that initiative that the bank recently expanded branch networks to help give easy access to those wishing to transact with it. With 49 branches, Fidelity Bank currently has the fourth largest branch network in the country.

Mr Baiden explained that the purpose of the promotion was to attract new customers into the bank and also give existing customers the chance to be rewarded for their continued custom and faith.