Fidelity Bank Ghana has opened a new branch within the commercial business district of Kaneshie in Accra.
This move forms part of the bank’s strategic agenda to proffer its wide-ranging suite of customised banking services and products to customers within Kaneshie, Abossey Okai and their environs.
The spacious branch is a merger of the former Kaneshie Main and Abossey Okai branches and located adjacent to the Kaneshie VIP Station, about a hundred meters from the Abossey Okai footbridge.
At the inaugural ceremony of the facility, the Deputy Managing Director, Operations and Support Functions of the bank, Atta Yeboah Gyan, explained that the decision to merge the old Kaneshie main and Abossey Okai branches was underpinned by the bank’s desire to offer a convenient one-stop shop to meet the varied needs of customers and other inhabitants within the Kaneshie-Abossey Okai enclave.
Strategic branch expansion
“The launch of our new Kaneshie branch marks our ongoing journey of strategic branch expansion to bring us closer to our hardworking customers across the country.
As we all know, with the onset of digitisation, the face of banking is changing, and it has become imperative that we find the right balance between the new age digital services as well as our fundamental brick-and-mortar offerings to give our customers the right mix of banking services that meets their needs and keeps them comfortable,” he stated.
Mr Atta Yeboah Gyan said: “Indeed, our customers are our most prized assets, and we continue to win when they win. Thus, by situating this plush banking edifice at the heart of this bustling business district, our objective is to integrate our products to dovetail effortlessly into their lifestyle and propel them towards their dreams.
The Divisional Director, Retail Banking of Fidelity Bank Ghana, Nana Esi Idun-Arkhurst, expressed excitement that the opening of the bank had come to fruition.
“In our 15 years of existence and growth as a bank, we have established a hallmark for relevant market leading innovation, and more importantly, we have constantly placed our customers at the core of all our business activities.