After three years, Ms Carmen Bruce-Annan, Head of Brand and Corporate Communication at Vodafone Ghana, has left the business to pursue other interests.
Ms Bruce-Annan, who was with Zain Ghana (now Airtel) in 2010, was credited with pioneering and transformational efforts that propelled Vodafone to become one of the most admired brands in Ghana.
Through the direction of brand, communication and Corporate Social Responsibility (CSR) initiatives, she helped deliver nearly 30 international and local awards during her tenure, including PR Organisation Of The Year, Best Mobile Brand, Telecoms Company of The Year, The Most Innovative Telecoms Company of the Year, and CEO of The Year.
She also developed a high-performing communication team and built an internal communication function that led record achievements in the organisation’s Employee Net Promoter Score, which measures employee knowledge and confidence in products and services.
Ms Bruce-Annan also changed the face of CSR in Ghana as she was the creator of the vastly successful HealthLine television and radio shows. She was also the brainchild behind the launch of West Africa’s first medical call centre ‘255’, that provides affordable and expert medical advice, as an extension of the HealthLine brand.