Ashfoam launches loyalty card
Furniture and mattress manufacturing company, Ashfoam Ghana Limited, has launched a loyalty card in a bid to strengthen its business relations with one of its partners, the Ghana Hotels Association.
The smart card will enable members of the Ghana Hotels Association, who are in good standing, to purchase Ashfoam products anywhere in the country at a discount and delivered to their edifices for free.
“All you have to do is to have your phone and internet to scan the QR Code on your card.
Ashfoam brochure will pop up and you select what you want, place an order by calling the lines behind the card and your order will be delivered to you,” Nana Yaw Ampem-Darko, the Head of Public Affairs at the company, told a gathering of hoteliers and the media at the company’s showroom in Accra yesterday.
The General Manager of Ashfoam, Mr George Massih, revealed that the company had evolved from producing mattresses and foams to other finished product goods such as bed sheets, pillows and other room house finishing accessories.
“Our partnership with the Ghana Hotels Association is to improve and diversify our business, it has been very intuitive and lucrative and we look further to enhancing it,” he stated.
He noted that the launch of the loyalty card would benefit both the association and Ashfoam.
He also expressed his company’s readiness to work with the association to ensure the manufacture of a lot more made-in-Ghana goods.
The president of the Ghana Hotels Association, Dr Edward Ackah, charged members of the association to patronise the cards and use it efficiently.
“The loyalty cards are a further demonstration of the strong relationship we have with Ashfoam and how they have demonstrated their interest in our association,” he stated.
He expressed gratitude to Ashfoam for their support and urged members to continue to be in good standing to benefit from the discounts on the card.