ABL launches ‘Taste no y3 deep’ campaign

BY: Emmanuel Bruce

Accra Brewery Limited, a leading distributor of beer and non-alcoholic beverages, has launched a new campaign that is aimed at giving consumers the opportunity to describe the taste of its flagship product, Club Beer.

Known as ‘Taste no y3 deep’ campaign, it is also aimed at re-emphasising the intrinsic values of the brand which include standards, quality and taste.

Speaking at the launch of the campaign, Brands Manager of Club Premium Lager, Nancy Bediako, said “we asked our consumers to describe the taste of club, and they were unable to put the feeling into words and that is what led to this campaign.”

She said although Ghanaians placed a lot of importance on the taste of food and drink they take, it was often difficult to really describe this.

“We therefore launching this campaign to reiterate and re-emphasise the taste of club beer and its quality. We want to re-emphasise that the brand is of good quality and to also get consumers to re appraise the intrinsic values of the brand.

“We want consumers to get on board and in their own unique way, describe to us the taste of club beer,” she stated.

National icon

Ms Bediako said the product was a true national icon and continues to be part of the Ghanaian heritage, bringing friends and families together throughout different occasions and generations.

“It is undoubtedly Ghana’s quintessential beer, brewed with the same dedication to quality since 1931 and is currently Ghana’s number one selling beer,” she stated.