It is fun time whenever a big international sporting event like the FIFA World Cup comes around and makers of Hennessy, one of the world’s best-known brands of cognac, have in a timely manner, launched a new format of miniatures onto the Ghanaian market.Now available for consumers of Hennessy VS are four new sizes: 35cl, 20cl, 10cl and 5cl.
Appropriate for the occasional cognac consumer or the curious new customer or the fun-loving sports fan in the mood for the big football fiesta, the miniature format offers purchase freedom and means consumers’ bottles of cognac won’t be settling on their shelves for too long.
Speaking about the new format, Moët Hennessy Central and Western Africa Market manager, Sébastien Chouen said:
“We’re excited to be offering the Ghanaian customer more choice and allowing new consumers to access Hennessy, maybe for the first time. The new formats cost less than the 1L bottle, and should therefore be within the means of those who still want to help themselves to that famous brand of cognac.”
The new miniature formats, launched in time for those who like to pamper themselves with goodies in small packages or raise a small bottle of good cognac in celebration of a Black Stars goal, are now available in various shops and bars.
