Women entrepreneurs urged to embrace opportunities to create jobs
Alldens Lane, a leading business advisory and consulting firm with a unique focus on supporting women-owned enterprises, has encouraged women entrepreneurs to embrace the strategic and leadership responsibility of being significant job creators in the economy.
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It said this could be achieved through an adoption of enhanced and deliberate business strategies as directed by the Forbes Insight report on job creation in sub-Saharan Africa.
The Forbes Insight report, which was developed in partnership with leading global communications consultancy Djembe Communications, affirms that it is today’s young and emerging business leaders who will ultimately create responsive and directed African solutions to Africa’s critical economic and social challenges, and in so doing create jobs while driving social mobility.
Report findings
A statement from the firm said the findings of the report by Djembe Communications, which identified key sectors of growth for the continent, were determined after a series of decisive surveys among 4000 young people aged between 16 and 40 from Angola, Ghana, Mozambique and Nigeria.
In Ghana’s specific case study, when asked about the most important issues for Ghana’s future, 50 per cent of respondents cited job creation for the younger generation as a priority. Respondents considered entrepreneurs (33 per cent), technology (44 per cent), education/educators (35 per cent), government (31 per cent) and foreign investment (23 per cent) as drivers of that job creation initiative. They stated that entrepreneurs and business owners in particular would represent 53 per cent of job creators over the next five years.
The statement quoted the Founder and Principal of Alldens Lane, Ruka Sanusi, as saying, “If women entrepreneurs are to leverage this optimism of an increasingly favourable marketplace and become key drivers of job creation, it will take the demonstration of a compelling vision, resilience as well as strategic leadership.”
Focussed, deliberate leadership
“Running a business successfully needs focussed, deliberate leadership and women entrepreneurs and CEOs can lead the way in that regard through purposeful transformational leadership; that is, identifying the pain of your clients and stakeholders in your sphere of influence, and being committed to positively and persuasively transforming that sphere of influence, your team and society at large with a particular premium product or service that is presented to society in an equally premium, intentional manner.”
She emphasised that “people, whether staff or clients, want to be part of something bigger than themselves and women entrepreneurs and CEOs, through their businesses and with transformational leadership, have the opportunity to purposefully respond to that higher call through their businesses while also leveraging the opportunities that the market place presents.”
